The company also flagged new 70 product developments at the event, attended by nearly 5,000 people, of which 34 are new artificial intelligence capabilities within Cvent’s platform.
In the opening keynote Cvent’s CEO Reggie Aggarwal disclosed the $1 billion product innovation investment, which will roll out over multiple years.
Amongst the 70 new products, which will all be live by the end of the year, are conversational tools for planners to create events, find venues and get event data insights.
New developments will also allow companies to upload their standard operating procedures to Cvent, prompting the new Cvent Assistant to steer planners through an event set-up tailored to their own SOPs.
For attendees, new products include a conversational chatbot that can answer event questions and make recommendations for which sessions a delegate should attend, and which exhibitors or other attendees are worth connecting with. Personalised agendas and automated session summaries are also amongst new offerings.
For hotels and venues, new tools help them sharpen their profiles in the Cvent Supplier Network, assist with business intelligence reporting and build better proposals.
“In the next decade, the organisations that rise above the rest will be those that can reimagine what AI can unlock and find the right technology partners to help them execute on that opportunity,” said Aggarwal.
“That’s why we’re betting $1 billion on this moment.
“Events are the one channel AI can’t replicate. We’re doubling down to make every one of those moments more impactful, more measurable and more valuable to your business than ever before.”
Cvent has a huge team of engineers bringing its software improvements to life.
“Every capability we announced this week was built around two core priorities: making the tools intuitive and prioritising customer performance and outcomes,” said Cvent co-founder and chief technology officer, David Quattrone.
“With 2,000 engineers focused on those deliverables, we’re able to move fast, but with intention.
“The products and features we’re shipping this year aren’t aspirational or innovative for innovation’s sake.
“They’re built on 25 years of event data and experience, real customer workflows and AI that actually knows how events – and the people who run them – work.”
