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Incentives

The Business of Incentives

by Mark McCowan

In a new series of articles, Synchro Marketing's Mark McCowan provides readers with a snapshot of the importance of demonstrating the ROI of an incentive...

The Business of Incentives

by Mark McCowan

In the last issue of micenet, I concluded you must calculate the ROI of the incentive program (as well as the event) EVERY time. If we can't demonstrate ROI, our...

The Business of Incentives

by Mark McCowan

Mark McCowan wants to make certain you are aware of the main incentive program reward options - and when they are best applied...

The Business of Incentives

by Mark McCowan

Mark McCowan wants to ensure you avoid typical blunders when designing an incentive program...

The Business of Incentives

by Mark McCowan

Marc McCowan thinks many companies managing incentive travel events don't practice what they preach...

The Business of Incentives

by Mark McCowan

Mark McCowan provides tips to ensure your incentive program motivates your 'Stars' - high achievers who excel at anything you ask of them...

The Business of Incentives

by Mark McCowan

Mark McCowan planned to write about motivating your Star performers - and will in his next article. However, more immediately he wanted to comment on the recent Banking Royal Commission...

The Business of Incentives

by Mark McCowan

March McCowan provides tips to ensure your incentive program motivates the people who can make a difference to business results...

The Business of Incentives

by Mark McCowan

Mark McCown says most incentive programs target the wrong people...

The Business of Incentives

by Mark McCowan

In the last issues of micenet, Mark McCowan posed the question: 'Business Incentives - A program, and event or both?' His conclusion is both. But there are conditions....

The Business of Incentives

by Mark McCowan

Mark McCowan discusses how incentive program techniques are being used to slow the spread of coronavirus...

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