IT’S ALL ABOUT BUSINESS EVENTS
The Business Events Council of Australia (BECA) defines a business event to be any public or private activity attended by persons with a common interest or vocation, in a venue or venues, hosted by one or more organisations.
Business events are typically Meetings, Incentives, Conventions or Exhibitions (MICE).
micenet is Australia’s leading and most authoritative business events platform targeting meeting, incentive, convention and exhibition buyers in Australia and New Zealand.
micenet enables business events industry professionals to stay in the know by providing news and features, announcements and opinions, facts and comments, inspiration and ideas across a variety of channels.
For over 20 years, micenet has been delivering balanced, informative and specialised editorial content for the business events sector, encompassing destination features and reports, signature case studies, thought-provoking interviews and Q&As and industry expert columns and articles.
micenet’s digital products have enabled industry players and suppliers to reach corporate and professional buyers on a regular basis, through brand advertising, targeted messaging as well as advertorial and editorial inclusions.
Setting itself apart from its competitors, micenet undertakes independent audits of its digital databases, to independently verify the reach of and engagement with all news and advertising on a regular basis.