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Marketing

Marketing 101

by Malcolm Auld

With so much marketing noise, marketers often forget the basics. Here Malcolm Auld provides a short marketing guide to follow...

The Power of Video

by Malcolm Auld

Ignore video at your peril says merketing guru, Malcolm Auld...

Communicating or Making Pretty Shapes

by Malcolm Auld

The marketing industry is full of people with marketing job titles who have never studied marketing, let alone know the basic rules of thumb for simple communication. The tell-tale signs...

I Type, Therefore I Am a Copywriter

by Malcolm Auld

The rise of content marketing has unfortunately led to a rise in the fake copywriter, says Malcolm Auld...

Check Your Socials part I

by Malcolm Auld

There's a reason it's called social media and not business media, says Malcolm Auld...

Check You Socials part II

by Malcolm Auld

Part II of Malcolm Auld's article on why there's a reason it's called social media and not business media...

Were You a Good Marketer this Year

by Malcolm Auld

Malcolm Auld says it's that time of the year again when it's time to metaphorically sit on Santa's lap and reflect on your marketing in the last 12 months...

Who’s Influencing Who

by Malcolm Auld

The lack of influence by influencers should influence your marketing, says Malcolm Auld...

A Little Insight goes a Long Way

by Malcolm Auld

Business event marketers take note. And that's no pun intended, says Malcolm Auld...

Why Data Sells Better than Sex

by Malcolm Auld

So says marketing guru Malcolm Auld. We'll let him explain...

No Business Like Business-To-Business

by Malcolm Auld

Don't underestimate the power of direct mail, says Malcolm Auld...

Going Back to Basics

by Malcolm Auld

At the beginning of the new year, Malcolm Auld reflects on some of the basic of marketing we tend to forget when we're caught in the daily grind...

Inspiration

Drawing on Langham's distinctive British heritage from the opening of...
It's a little-known piece of trivia that the original front...
In the remarkable setting of Western Australia, every business event surpasses...
Home to three universities, a $5 billion Health and Knowledge...
New Zealand is targeting a record 90 international conferences in...
It was a famil with a difference as we flew...
Wellington hosted MEETINGS for the first time in 2023. The...
Brisbane's Fortitude Valley is a buzzing entertainment hub right on...
In the heart of Melbourne's elevated hills lies a captivating...
Make your next event a splash with Oaks Hotels, Resorts...
Elevate your conference experience to new heights at Peppers Noosa...
Nestled among rolling hills and vineyards in the Hunter Valley,...
People and the planet are top of mind for Otautahi...
The 300 million dollar man. That's the economic benefit...
For big and small groups, good presentations are all about...
The Whitsundays - an Australian destination like no other. ...
With impressive numbers of forward bookings, the revamped Queen Sirikit...
Take a break from the boardroom and host your business...
Dr Jerry Schwartz, owner of 15 Australian hotels, is remaining...
With tragedy once again befalling Christchruch, former Cairns Convention Centre...
Each time we travel to the Sunshine Coast on a...
So says marketing guru Malcolm Auld. We'll let him explain...
Ex-White House event director visits Sydney and micenet caught up...
With so much marketing noise, marketers often forget the basics....
Doing business at Melbourne's premier luxury hotel The Langham, Melbourne...