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ICC Sydney adds digital inclusion tools

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ICC Sydney adds digital inclusion tools
Sydney’s convention centre has added new tools to its website to improve the experience for neurodiverse visitors to the venue.

ICC Sydney has added visual stories and sensory maps, which help event attendees with autism prepare for their visit by outlining what to expect at the venue and showing them where high and low sensory spaces are within the precinct.

Autism Spectrum Australia (also known as Aspect) helped the convention centre develop the new resources, which are part of ICC Sydney’s Disability Inclusion Action Plan.

The stories and maps cover both the convention and exhibition centre and the TikTok Entertainment Theatre.

“ICC Sydney is an iconic set of venues that are used frequently by autistic people – including members of our own Autism Friendly team,” said head of Aspect Autism Friendly Tom Tutton.

“Aspect Autism Friendly is proud to partner with ICC Sydney to develop practical information that helps visitors better prepare for their experience.

“Tools such as visual stories and sensory maps play an important role in increasing predictability and reducing anxiety, empowering people to engage with confidence.

“ICC Sydney’s commitment to supporting neurodivergent visitors reflects exactly what we are encouraging and celebrating this World Autism Understanding Month – moving from awareness into meaningful action.”

ICC Sydney’s CEO, Adam Mather-Brown said everyone should feel welcome at the convention centre.

“Launching our visual stories and sensory maps reinforces our commitment to moving beyond awareness toward genuine understanding and inclusion,” said Mather-Brown.

“These tools are designed to empower our visitors to engage with our venue in a way that feels comfortable and accessible.

“This is an important step in ensuring ICC Sydney continues to be a place where everyone can participate and thrive at events.”

To increase accessibility and inclusion at the venue, ICC Sydney has also introduced Diversity Champions amongst its staff, who have received special training and are the go-to members of the team for both staff and visitors with diverse needs.

“The introduction of our Diversity Champions, alongside the significant training our team has undertaken, reflects our commitment to building a culture where accessibility and understanding are embedded in our culture,” said ICC Sydney’s chief people officer, Luke Fleming.