The hotel group pinpoints its Australian position as the nation’s largest independent sustainably-led five-star hospitality business, with seven hotels around Australia, including three in Cairns, one in Byron Bay, one in Brisbane, one in Newcastle, NSW, and one in Sydney.
The new 200-room Adelaide property, to be known as Crystalbrook Sam, is scheduled to open in 2026 on Halifax Street, at the opposite end of the city centre to Adelaide Convention Centre.
“Our move into Adelaide is part of a strategy to grow our footprint of sustainably led five-star hotels into key markets across Australia,” said Crystalbrook Collection’s CEO Geoff York.
“Adelaide is one of Australia’s fastest growing tourism markets that offers the best of food and wine, unrivalled nature experiences and an expanding cultural events program.
“Total visitor expenditure in Adelaide was $5.3 billion in the year ending June 2023, marking a robust growth rate of 7 per cent. By 2025, international tourism levels are predicted to recover post the pandemic making it the perfect time to launch a new hotel.
“Crystalbrook Sam will celebrate the spirit of the local area and community, engaging guests with its own unique style and sophistication. I am confident the hotel will become an integral part of Adelaide’s hospitality scene,” said York.
The new-build hotel is owned by Samaras Group and will include meeting spaces and a rooftop spa and bath house, a restaurant and bar and a wellness centre.
Meanwhile a new-build Crystalbrook Collection hotel in Canberra is expected to be complete in early 2027.
Located between Garema Place and Bunda Street, the property will be under 15 minutes’ walk from the National Convention Centre Canberra.
The building in which the hotel will be located will be a 10-storey mixed-use development set to include the 238-room hotel, alongside multiple restaurants and bars and a central skylit atrium and garden.
The hotel’s footprint will include a ballroom and other meeting spaces, a rooftop bar and restaurant and a spa, pool and gym.
“With the announcement of our new Canberra property and the continued expansion of the group across Australia with recent expansion into Adelaide and the acquisition of a second property in Sydney, my vision for Crystalbrook Collection as a truly national hotel group is coming to fruition,” said Crystalbrook Collection founder Ghassan Aboud.
“This growth of our brand across Australia is delivering a strong base for a future expansion of Crystalbrook Collection into overseas markets.”
To date, Crystalbrook Collection has poured over $1 billion of investment into the Australian market.
Aboud acquired the former Rydges Sydney Harbour in 2022, which is now operating as the Sydney Harbour Hotel. Crystalbrook’s first Sydney property, Crystalbrook Little Albion, is currently up for sale, however indications suggest it may stay under the Crystalbrook brand, should its new owner agree to the arrangement.
