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Macao MICE events off to a good start in 2024

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Macao MICE events off to a good start in 2024
Macao is hosting close to 20 conventions and exhibitions in the first quarter of 2024, which are expected to attract some 33,000 participants. Among the events is the UFI Asia Pacific Conference 2024 at The Parisian Macao on March 7 and 8.

As business events are one of four major industries, the Macao Trade and Investment Promotion Institute (IPIM) has established a “MICE Bidding and Support Team” in collaboration with local MICE associations and tourism and leisure enterprises.

“Jointly attracting and bidding for internationally or regionally influential MICE activities will be the focus to boost the synergy between the MICE industry and other major industries,” said IPIM.

“In addition, local industry players are also encouraged to join international MICE organisations.”

MICE visitors are urged to visit and consume in local communities to extend the multiplier effect and support the development of SMEs in the community and peripheral industries.

However, while Macao International Airport is connected to various destinations in mainland China, Northeast and Southeast Asia, there are no direct long-haul routes. The authorities are working hard to develop more direct and connecting flights this year.

Meanwhile, the Hong Kong International Airport (HKIA) air-land connection to Macao via the Hong Kong–Zhuhai–Macao Bridge, inaugurated last August, is facilitating international transfers. Passengers need not go through customs, immigration and quarantine procedures or collect their baggage at HKIA.

On March 1, Sands Resorts Macao became the first integrated resort to introduce a direct HKIA check-in and bus transfer service.

“The introduction of airport check-in and direct bus transfers is a critical component of our response to calls to enhance the accessibility of Macao as a destination,” said Stephanie Tanpure, Sands China vice president of sales, who also spoke to media about other developments at Sands Resorts Macao during the Asia Pacific Incentives and Meetings Event (AIME) last month.

American meeting planner Mark Seymour commented: “This initiative will undoubtedly enhance the appeal of Macao as a preferred destination for corporate events and conferences, offering exceptional convenience and accessibility for attendees.”

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