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JNTO promotes business events in lead-up to Expo 2025

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JNTO promotes business events in lead-up to Expo 2025
The Japan National Tourism Organization (JNTO) is stoking interest among Australasian business events planners in the lead-up to Expo 2025 in Osaka. It is promoting new attractions and lesser-known destinations in Japan which can be reached easily from Osaka.

The Expo will be held at Yumeshima, Osaka, from April 13 to October 13, 2025.

“We hope that the Expo, with its theme of ‘Designing Future Society for Our Lives’, will spark global interest in Japan’s new technology, unique culture and yet-undiscovered destinations for business events,” said Etsuko Kawasaki, executive director of JNTO.

As sustainability is an increasingly important factor in business events, JNTO has launched a special section on its website to show how cities work towards this goal, their characteristics and strengths in the MICE field, and specific initiatives in 15 Japanese cities. 

After Hokkaido’s successful hosting of the Adventure Travel World Summit 2023 last September, the JNTO team at AIME 2024 in Melbourne this February will share ideas on vibrant programs including nature activities and cultural and gastronomic experiences.

“There are more undiscovered places, attractions and experiences awaiting MICE attendees. JNTO will present what’s ‘new’ at MICE trade shows and incentive roadshows across Asia, and host familiarisation trips,” said Kawasaki.

The number of direct flights between Australia and Japan continues to grow. Qantas, Japan Airlines (JAL) and All Nippon Airways (ANA) fly daily from Sydney to Tokyo (Haneda and Narita). Travel to Osaka is currently via Tokyo, but Jetstar will launch thrice-weekly Sydney-Osaka (Kansai) flights in April.

Qantas and JAL operate Melbourne-Tokyo (Narita) daily services. ANA has thrice-weekly Perth-Tokyo (Narita) flights. Qantas, Jetstar and Virgin Australia connect Brisbane and Cairns to Tokyo and Osaka with frequencies ranging from four times weekly to daily.

Air New Zealand also flies daily from Auckland to Tokyo (Narita).

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