Radcliffe beat more than 100 applicants in a global recruitment drive to become the new CEO of AVM, the parent organisation of the convention centre.
“While we were extremely impressed with the quality of the applications we received, Martin’s vision for the future of the business stood above all others,” said AVM chair Andrew Daniels.
“In Martin, we have an energetic and accomplished leader who understands the relationships we have nurtured, sees the opportunities in front of us and has a clear plan of how to capitalise on these and continue our growth trajectory.”
Martin became the convention centre’s general manager less than two years ago in May 2022. He has also held positions with Business Events Adelaide, The Playford and the Mayfair Hotel in Adelaide.
AVM also operates Adelaide Entertainment Centre, Coopers Stadium and tennis venue The Drive and had a record trading profit in the last financial year.
“We have had some outstanding recent international events such as FIFA Women’s World Cup games, the World Indigenous Peoples Conference on Education, and concerts from Paul McCartney and the Foo Fighters,” said Radcliffe.
“I believe there is significant further growth potential in positioning ourselves as a key global player to both ensure the continued strength and growth of AVM as well as the success of Adelaide and South Australia as a destination for major events.
“I’m also committed to building on our leadership in sustainability. We will continue to invest in environmental and social initiatives to ensure our growth is responsible and considered.”
Martin leaves behind his convention centre role to take on AVM’s CEO role, with the centre to seek a new GM.