The new Accor inventory is particularly focussed on the island of Phu Quoc and the central Vietnam city of Danang.
As part of the deal between the two visitor economy giants, four Accor brands will enter the Vietnam market for the first time: Sofitel, Swissôtel, TRIBE and SO/.
Accor brands already in Vietnam including MGallery, Grand Mercure and ibis Styles will see their presence in the country grow.
“Vietnam has emerged as one of Asia’s most dynamic destinations and this milestone agreement reflects both the strength of our partnership with Sun Group and our shared ambition to shape the long-term evolution of Vietnam’s tourism sector,” said Accor CEO and chairman, Sébastien Bazin.
“We remain focused on expanding our network in destinations that offer travellers more meaningful ways to connect with the culture and natural beauty of the country.
“These developments will bring a diverse mix of brands and experiences to market, creating new opportunities for tourism and contributing to Vietnam’s continued growth on the global stage.”
The first properties to open as part of the new deal include the 250-key Bana Hills Hotel Danang – MGallery Collection and, on Phu Quoc, the 180-key Ruby Beach Hotel – MGallery Collection, the 300-key SO/ Phu Quoc Ruby Beach, the 250-key Grand Mercure Phu Quoc Ruby Beach, the 321-key TRIBE Hon Thom Phu Quoc and the 588-key ibis Styles Hon Thom Phu Quoc.
“Sun Group has been committed to creating world-class destinations that celebrate Vietnam’s identity and unlock the tourism potential of remarkable places across the country,” said Sun Group’s board chair, Dang Minh Truong.
“This landmark agreement with Accor marks an important step in that journey. By bringing Accor’s diverse hospitality ecosystems and new experiences to Vietnam, we are not only elevating hospitality standards but also enhancing the attractiveness and competitiveness of our destinations, generating economic opportunities and contributing to the sustainable growth of Vietnam’s tourism industry.”
