The announcement of the Gold Coast as the conference host follows confirmation earlier this year by the local SITE chapter that the event will be coming to Australia.
The conference is expected to draw 500 delegates from the incentive travel ecosystem to the Southeast Queensland destination in February 2028.
“The incentive travel sector is considered one of the highest-yielding sectors within business events tourism and this conference is expected to deliver economic impact well into the tens of millions of dollars for the Gold Coast visitor economy,” said Experience Gold Coast CEO John Warn.
“The conference will also create valuable opportunities for our industry partners to showcase their products and experiences directly to global decision-makers through hosted buyer programs and pre- and post-event famil experiences.
“Securing this conference validates the significant investment made in our infrastructure, hotel development, international connectivity and industry collaboration, further positioning the Gold Coast on the global stage.”
The conference has received support from the Business Events Bid Fund, managed by Tourism Australia, with the national tourism marketing agency’s managing director, Robin Mack, calling the conference “a major win”.
“It’s an incredible opportunity to put the Gold Coast’s premier incentive offerings front and centre for decision-makers from around the world,” said Mack.
Tourism and Events Queensland’s CEO, Craig Davidson, called the event win “a tremendous vote of confidence from one of the most influential organisations in the incentive travel sector”.
