At the closing dinner for Australia Next in Melbourne on Wednesday, Sydney was revealed as the host for the next event in 2027.
“We can’t wait to welcome international business events planners to Sydney in 2027,” said Tourism Australia’s acting managing director, Robin Mack.
“This will be the first time international business events planners have been to Sydney for Tourism Australia’s incentive showcase in 16 years and Business Events Sydney has plenty of new product to show.”
Australia Next 2027 will be held in December 2027 in Sydney, with Tourism Australia and BESydney partnering to deliver the event.
“With our second international airport coming online at the end of next year, and the resultant increase in 24-hour air capacity and new routes to Australia’s gateway city, we are very excited to be able to welcome the global incentive community to Sydney in 2027,” said BESydney’s CEO, Amanda Lampe.
“Sydney’s corporate and incentive meetings business is growing exponentially, and with it, the dynamic range of wonderful new experiences and top notch hotel and event infrastructure, giving reasons for companies to return to Sydney time and time again.
“Whether it’s a new take on beloved favourites – the Sydney Harbour Bridge and Opera House, or completely new infrastructure like the Sydney Fish Market and the Waldorf Astoria, we can’t wait to offer international buyers a first-hand experience of the new Sydney.”
The 2025 event in Melbourne marks the end of an extraordinary run of three editions of Australia Next in as many years. Normally held once every two years, the Sydney event is a return to the usual cadence of the event.
“As we emerged from the pandemic we made a strategic decision to increase the frequency of our incentive showcase and hold it three years in a row to help turbocharge the industry’s recovery, and that’s what we have done,” said Mack.
“Hosting the showcase each year since 2023 has given us the opportunity to highlight so much of the new product on offer around the country.
“We want to thank the Melbourne Convention Bureau for being an outstanding host of Australia Next in 2025 and we are confident what planners have seen in Melbourne and on famils around the country will pay dividends for our industry.”
This year’s event wrapped up with a closing dinner at the Royal Exhibition Building on Melbourne’s CBD fringe.
