As reported yesterday in The Australian, Tourism Australia is planning to ‘overhaul its current strategy’ towards encouraging Australians to travel in their own country. The strategy shift towards domestic travel has been made due to the diabolical impact of the COVID-19 pandemic.

The Australian Tourism Industry Council (ATIC) has announced its endorsement of the plan, with executive director Simon Westaway saying that it will hopefully prove a catalyst to enable the recovery of the visitor economy.

“The position to be taken by Tourism Australia is not just the right thing to do, but it will also be symbolically important. We firmly believe such a decision can reignite the spark of many in our great industry to start future rebuilding our Australia’s visitor economy from within.”