October 25, 2021 | By Joyce DiMascio

Adelaide is excited. And the business events industry should be excited too as the new Sofitel Adelaide is set to swing open its doors on Thursday 4 November.

It’s a big deal to open 24 floors of new hotel space. It’s a super big deal when it’s a premium five-star hotel and the first international big brand to open in the city in 30 years.

South Australia’s Premier Steven Marshall will cut the proverbial ribbon on the major new addition to the city funded by the first-time hotel owners Palumbo Group.

Sofitel Adelaide’s General Manager Rachael Harman says final opening preparations are in full swing.

The hotel component of the development has 251 rooms, two bars, a swimming pool, Sofitel Fitness Centre and a range of meeting and private dining spaces. It will also include Garcon Bleu restaurant and bar, which will turn “traditional French fare on its head with local produce and contemporary cuisine”.

“It’s almost show time, and we couldn’t be more excited as we count down to welcome our first guests next month,” said Harman.

“Each Sofitel draws inspiration from local culture while celebrating innovation and imparting a French sense of hospitality, and Sofitel Adelaide will proudly continue this tradition.

“We aim to deliver a one-of-a-kind, luxurious hotel experience, but with a distinct Adelaide feel,” she said.

For meeting organisers and event planners, the additional capacity located close to the Adelaide Convention Centre will be appealing.

The hotel will be able to cater to 150 delegates onsite, with a range of event and meeting spaces located on level 9 with views of the Adelaide Hills.

Picking up the French theme of the brand, the smaller meeting spaces – Rose, Noir, Rouge, Blanc and Bordeaux – can be joined up to become ‘Symphony’, a uniform space for 70 guests banquet style or 90 for a stand-up event.

Sofitel Adelaide says that for bigger events of up to 400 attendees, it will collaborate with adjacent venues and laneway activations

Corporates will also welcome the Club Millésime club lounge. It will be located on level 10 and will include a private lounge serving complimentary à la carte breakfast, afternoon tea and evening drinks and canapés, as well as check in and check out services. Guests will also have access to an executive board room, and a staffed interview room.

The new addition to Adelaide is located centrally on Currie Street. The $150 million flagship hotel is part of a 32-storey mixed-use tower that also includes residential accommodation.

Sofitel is part of Accor, a worldwide hotel group with more than 5,200 properties and 10,000 food and beverage venues in 110 countries.