The STB has recruited Australian celebrities to boost Singapore experiences for FITs, with some synergies possible for the business event sector.

The Singapore Celebrity Concierge initiative invites Australians to have their next holiday to Singapore masterminded by some of Australia’s personalities including chef Tatsuya Wakuda, Antonia Kidman (who now lives in Singapore), TV presenter Tom Williams, and MasterChef 2012 finalist Audra Morrice.

As part of the initiative the Singapore celebrity panel will have one-on-one Skype consultations with people who register at before Friday, April 25.

While the program has been developed for the general travel market it does have potential for the business event segment. It aims to reveal some of the hidden secrets of Singapore by people who know.