Crown Towers VIC - Shaun DCruzIt’s been an exciting year for executive general manager of Crown Hotels Melbourne, Shaun D’Cruz and his team. In March this year, Forbes Travel Guide unveiled its annual 2017 Star Rating list, naming Crown Towers as Melbourne’s only recipient of the prestigious five star award.

Yesterday, Crown Towers Melbourne marked a special occasion when it celebrates its 20th birthday. In 1997, Crown Towers set an unprecedented benchmark for luxury. Twenty years later, it remains above all else.

“The team and I are incredibly proud to have reached this milestone and we wish to thank our wonderful guests who have stayed over the years for their patronage. I would also like to thank our hotel team on this outstanding achievement,” D’Cruz said.

Read Shaun’s unique insights into how hotel guests and services have changed over the past 20 years:

What was the most popular room service offering in 1997 vs 2017?

Interestingly, the club sandwich remains as popular today as it was 20 years ago.

How have the Villas changed?

The look and feel of the Villas in 1997 was very traditional with lots of intricate Victorian furniture, and gold detailing. However, since Blainey North redesigned the Villas in 2012, each one now has its own individual design to provide a series of different experiences to appeal to guests’ specific preferences.

Where did guests come from in 1997 vs 2017?

Today, our primary international markets are China, New Zealand and the UK. In 1997, most international visitors heralded from South East Asia and China. Local stays have increased as Victorians take advantage of Melbourne’s year-round event calendar as well as the burgeoning arts, dining and shopping precincts located within the CBD.

What events were guests attending in 1997 to 2017?

Major events such as the Australian Open and Grand Prix are as popular today as they were in 1997 but Melbourne’s calendar of events has grown considerably over the past 20 years in recognition of the city’s great cultural diversity including White Night and a host of boutique music and arts festivals. Sporting events including the AFL and cricket have also seen a steady increase in international and interstate visitors to Melbourne over the past 20 years as popularity has arisen.

What is the cocktail of choice in the lobby bar vs 1997?

The most popular cocktail in 1997 was the Long Island Iced Tea and now it is the Espresso Martini.