December 1, 2021 | By Bronwen Largier

Melbourne has secured two major technology events for 2022 and 2024, which are expected to attract 1,200 delegates and deliver over $5 million in economic impact.

Melbourne will become the first Australian city to host an iteration of the World Blockchain Summit in September 2022 and will host the Association for Computing Machinery’s ACM International Conference on Multimedia (ACM MM 2024) in October and November 2024.

“Melbourne is a place that inspires experimentation, innovation and creativity,” said Melbourne Convention Bureau’s (MCB) Chief Executive Julia Swanson.

“Our city’s growing reputation is credited to its healthy startup ecosystem and vibrant creative industries which attract high profile events.

“These business events will play a key role in showcasing local talent and spark collaborations between international networks and industries to drive economic growth right across our Victoria.”

MCB coordinated the bids to win the events for the city, with a wide ranging partnership involving Victoria’s state government, Tourism Australia’s business events arm, Business Events Australia, Monash University, organiser of the Blockchain summit, Trescon, and local organising committees from across the Asia Pacific.

“Melbourne has a global reputation for collaboration with federal, local and state governments, as well as city-wide partners working together to successfully secure and deliver conferences,” said Swanson.

Both events will be held at Melbourne Convention and Exhibition Centre (MCEC).

Trescon Chief Executive Officer, Mithun Shetty, said the World Blockchain Summit could be leveraged by government.

“Key Government bodies across the globe have utilised Trescon and WBS as a launchpad in their roadmaps for emerging technologies.

“With the help of MCB and the Victorian State Government, the Australian edition will be executed with a strong focus to attract investments to Victoria,” said Shetty.