April 22, 2022 | By Bronwen Largier
Melbourne Convention and Exhibition Centre (MCEC) hosted its largest event in three years last week, with more than 80,000 people through the venue for Victoria’s Good Friday Appeal which also raised a record $22,328,154 for Melbourne’s Royal Children’s Hospital.
The centre gave over 35,000m2 of space including 18 exhibition bays to the event.
“It was an incredible day for the Good Friday Appeal and amazing to see so many people back at our venue for this flagship event,” said MCEC’s Chief Commercial Officer Melissa Sweetland.
“This is the biggest single event we’ve hosted since the last Kids Day Out in 2019 with over 80,000 people through our doors.
“Every time we host this event we put our full support behind it with our operations, food and beverage and commercial teams all contributing.
“Walking around on the day you can see how much joy this event brings to the community, as well as the MCEC team, many of whom volunteer on the day.
“We love supporting the Good Friday Appeal and this year MCEC donated more than $1.7 million including waived venue hire, technology, resources, catering and event support.
“We’re delighted that this has supported a record-breaking year for the Good Friday Appeal,” she said.
Executive Director of the Good Friday Appeal Rebecca Cowan called MCEC “an exceptional host”.
The centre has hosted the event since 2014.