Singapore – Ahead of the sixth edition of the annual travel tradeshow happening this October, ITB Asia organiser, Messe Berlin (Singapore), has announced a strategic three-year partnership with Marina Bay Sands that will see the next three editions take place at the Sands Expo and Convention Centre.

Marina Bay Sands will be ITB Asia’s official hotel partner hosting international buyers, opening receptions and VIP C-suite lunches, with complimentary Wi-Fi provided to all delegates.

ITB Asia executive director, Nino Gruettke, said the partnership will provide ITB Asia with the space needed grow the industry platform over the next few years as well as expand the exhibition and conference programme.

Marina Bay Sands will also help grow the level of quality participants by inviting an additional 100 of their top worldwide buyers from leisure, corporate and MICE to the existing ITB Asia Hosted Buyers Programme. On ITB Asia’s end, it will also be increasing its investment on the conference programme component to provide more quality and relevant content.

The next three editions of ITB Asia will take place October 29-31 2014, October 21-23 2015, and October 19-21 2016.

ITB Asia, ‘The Trade Show for the Asian Travel Market’, represents the full spectrum of tourism, including hospitality, tour operators/travel agencies, national tourism organisations, convention and visitors bureaus, travel technology firms, MICE and corporate travel representatives.

ITB Asia 2013 will be taking place at Suntec Singapore this year.