May 16, 2022 | By Joyce DiMascio | Image: INDO PACIFIC International Maritime Exposition 2022 taking place at ICC Sydney | Credit: ICC Sydney
In a further sign of the events industry rebounding for both consumer and trade events, ICC Sydney’s latest published calendar is showing a strong line-up for the months and year ahead.
According to the venue, the March to May period is delivering results on par with pre-pandemic levels, with June also shaping up to be a strong month.
Major business events that had cancelled or been postponed are now back in the calendar with organisers and the ICC Sydney team pleased to be welcoming back the crowds.
Among the major event brands opening their doors again during May and June are the Great Australian Beer Festival, the Sydney MindBodySpirit Festival, Sydney’s Autumn Home Show, the Good Food and Wine Show as well as a big line-up of conferences and concerts.
ICC Sydney CEO Geoff Donaghy has been a steady hand throughout the uncertainty of recent years.
He told micenet the business events market is bouncing back.
“Through our continual engagement with the industry, we were confident that the Australian market would bounce back once the operating conditions allowed, which is what we’ve experienced already this year,” said Donaghy.
“However, the international market has returned slightly earlier than expected with our first international events underway [earlier this month] and the rest of the year and 2023 looking strong.
“Events this autumn have the potential to deliver $130 million in visitor spend in the local economy, setting us back on our course to return to achieving $900 million in delegate spend annually.”
The timeframe to full recovery, which in September 2021 was expected to be within five years, is still solidifying, with international events returning faster than expected.
During autumn, the centre is expecting 300,000 visitors through the doors for 150 events. As previously reported, musician Guy Sebastian’s latest tour has broken records for ICC Sydney’s Aware Super Theatre during this period.
The centre has boosted its recruitment initiatives to build up its workforce again.
“A strong culture kept the core team largely whole through the pandemic, which gave us a strong base to rebound from once in-person events returned.
“While the labour market remains challenging, the recruitment campaigning is effective but ongoing,” Donaghy said.
He said safety measures designed to keep staff, clients and visitors safe were still top-of-mind.
“We work closely with each event organiser regarding safety requirements for their events and ensure they operate in line with both our EventSafe (events) and TeamSafe (internal) operating manuals.
“There are currently no NSW Health operating restrictions in place for ICC Sydney, but we continue to provide sanitation stations, as well as our usual world-class presentation services practices, and have strict COVID reporting structures in place.
We have RATs available for all team members to test daily,” he said.