NAME: Vanessa Young

BUSINESS NAME: Accor Sydney Olympic Park

POSITION: Director of sales & marketing

What are you working on right now in anticipation of a return of events?

Accor at Sydney Olympic Park welcomed guests back as soon as restrictions allowed. In fact, we guided a number of clients to obtain approval from the appropriate authorities to allow events to proceed.

One of the exciting projects we are working on is outdoor activation for events across the 420 hectares of natural parklands and open spaces that may be found within the Sydney Olympic Park precinct.

The health, safety and well-being of our staff, guests and partners remains our top priority as the world goes through this unprecedented crisis. We have introduced elevated hygiene and prevention measures #ALLSafe in our hotels.

What’s one lesson you have learnt during the COVID-19 lockdown period?

As we all know one day to the next can present a whole new set of challenges! Be it a rising number of COVID-19 cases, closed borders or new regulations to adhere too. Communication – sincere, open and real conversations are vital.

What do you value more now than you may have pre-COVID-19?

My freedom to travel.

How do you think events will change in the future?

Virtual hybrid events and inspections are a key focus. Whilst we expect face to face events to resume a post COVID19 trend will be hybrid events – allowing those who cannot attend in person the option to participate.

Why are events important?

As we move beyond this pandemic bringing people together will be vital. Teams will be keen to re-group in a face-to-face environment we crave personal interactions and leadership. A well executed event provides us with the opportunity to grow our professional network, share our stories and create magical moments and experiences.

We should take a moment to salute our sporting codes and learn from their experience as they have lead from the front during the crisis – working to overcome many many obstacles to allow our finest sportswomen and men to compete – keeping us entertained whilst in lockdown!