April 14 2021

By Bronwen Largier

Business Events Perth is offering up to $25,000 per event for business events anywhere in Australia in 2021 to help organisers secure a delegate-boosting keynote speaker – as long as organisers commit to bringing an event to Western Australia before 2025.

The limited time offer is for events of 200 or more delegates which run over at least three days. Events must have already run for at least five years face to face and must take place before the end of 2021.

“We recognise that to revitalise the business events industry we need to invest in it and provide immediate support, so events can proceed with certainty,” said Business Events Perth Chief Executive Gareth Martin.

“That is why this offer is available to national business events taking place anywhere in Australia in 2021, not just in Western Australia. We have to support events that are taking place now, so they’ll still be here in the years to come.

“We hope if the right keynote speaker is secured for an event, it will lead to bigger delegate numbers, more successful events and a faster recovery,” he said.

Organisers with eligible events who take up Business Events Perth’s offer must bring a future national or international business event to Perth by 31 December 2024 and must book into one of the bureau’s member venues before the end of next year.

According to the terms and conditions of the offer, the funding can be spent on expenses other than a speaker as long as they are approved by Business Events Perth. The bureau must also be recognised as a key partner for the 2021 event.

Eligible events include association and corporate conferences, incentive events and exhibitions.

In my opinion this is probably the most inspired subvention destination marketing move we’ve seen yet during the pandemic, and especially for a state whose borders have a track record of opening and closing frequently. We’ve added this one to our list of where to get business event funding in Australia.

Top image: Hollywood actress Kate Walsh speaks at the State of Social conference in Perth in late 2020 | Image: SM Perth