September 16, 2021 | By Bronwen Largier

In August, the strategic event bidding organisation for Australia’s largest city had its most successful month since the start of the pandemic, with BESydney securing seven meetings.

The bid wins – six international and one national, across the business, environment, science, technology, and health sectors – will deliver 5,000 delegates and an estimated $14 million in direct expenditure to Sydney’s economy by 2024.

“We’re well-progressed in the vaccination rollout, and despite the current restrictions for locals, the global business of winning business events for Sydney goes on,” said NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres.

“These wins signal a clear sign of confidence that the world’s beloved Sydney and Australia will return as a leading choice for global business events,” said BESydney CEO Lyn Lewis-Smith.

“We know that people are craving human connections and sharing knowledge, ideas, and drive business forward in-person, and we’re building our city and industry back best to exceed on expectations when it comes to creating lasting memories, outcomes and impact.”

BESydney has won 18 events so far this year for the city and has 92 events secured through to 2029, which are expected to generate $480 million in direct expenditure for the NSW economy.

Meanwhile Perth has secured another conference win for Western Australia, with the world’s largest gathering devoted to the field of ultra-high frequency electronics and applications, the 49th International Conference on Infrared, Millimeter and Terahertz Waves 2024 (IRMMW-THz 2024) locked in.

Like their other recent win, the collaborative Business Events Perth bid was supported by Tourism Australia’s Business Events Bid Fund.

The event will see 600 delegates gather in gather in Perth and is expected to contribute $3 million to the WA economy.

“We are delighted that the International Organising committee have voted Perth as the city to hold the 49th International Conference on Infrared, Millimeter and Terahertz Waves in 2024,” said Bid Chair, Associate Professor Vincent Wallace.

“Not only did they recognise Perth and Western Australia as a fantastic place to visit, but also the strength and depth of the scientific community here, and the importance of international networking and collaboration.”