The Associations Forum has released the results of its Association Events Survey 2020, an endeavour aimed at examining how events this year have been held and produced, and the trends that emerged. Exactly 194 associations participated in the survey.

Associations Forum general manager Fatima Sunderji said 2020 was initially devastating for associations, and yet they responded ‘tremendously.’

“Events are at the core of associations. They assist the association in meeting its education and information objectives and also provide a valuable income stream,” she said.

“This year, events were heavily impacted by the COVID-19 pandemic and associations successfully moved swiftly to virtual and hybrid models.”

The results from the Association Events Survey 2020 are as follows:

  • 20 per cent of association events were cancelled
  • 36 per cent of association events were rescheduled to 2021
  • 20 per cent of associations reported rescheduling to 2022, not having a major event this

year or converting to a virtual event

  • 43 per cent of associations reported a decrease in hours worked on events
  • 30 per cent of associations reported decreased attendance at their major event
  • 46 per cent of associations saw a decrease in sponsorship income of their major event
  • 67 per cent of the major events run this year were completely virtual
  • 15 per cent of the major events run this year were hybrid
  • 19 per cent stated that they were currently planning their major events and were waiting for

changes in restrictions before confirming

  • 48 per cent of events were run by associations in-house staff
  • A further 27 per cent of events were run by associations in-house staff plus a PCO

For more information about the Association Events Survey, contact Fatima Sunderji at fatima@associations.net.au