Business Events Sydney (BESydney) has secured the Pro-Health China Annual Conference 2014 worth an estimated $22.5 million in economic impact to the state.

This win comes hot on the heels of a steady flow of Asian corporate business that the bureau has secured since the start of this financial year, worth around $5.6 million. It also follows the hugely successful Perfect China Leadership Seminar 2013, which was worth close to $21 million and welcomed more than 3000 delegates to the harbour city in July.

BESydney CEO Lyn Lewis-Smith said the growth in the number of incentive events secured for Sydney over recent years is a result of the state’s targeted strategies to attract business from this important market.

“Over the past decade we have developed strong relationships in Asia. This has played an important part in the success that Sydney is now enjoying in the region,” Ms Lewis-Smith said.

“We know that Asia is a relationship-driven market and the long-term strategies we’ve invested in, including being the first Australian bureau to establish an in-market presence in Asia (2004), have enabled us to build networks and trust, and convert business for Sydney. We now have representatives in Singapore, China and India (in partnership with Destination NSW), along with Mandarin-speaking staff across key departments in our Sydney office. Together, these strategies are paying dividends!”

Ms Lewis-Smith added that Sydney’s success could also be attributed to its ability to deliver real returns for companies that chose to reward their high achievers with a trip to the harbour city.