February 8, 2022 | Produced in partnership with the Asia Pacific Incentives and Meetings Event |Image: CEO of Who Gives a Crap Simon Griffiths will speak as part of AIME’s 2022 Knowledge Program
When great minds align, magic happens and there is no better opportunity to create magic for your business than through AIME’s Knowledge Program.
Curated by PCMA and MEA, and supported by Destination Gold Coast and ICMI, the 2022 Knowledge Program is underpinned by the core values of creativity, connection, and collaboration. Attendees are invited to open their minds, hear from thought leaders both within and outside the industry and develop new frameworks to activate their events.
The AIME Knowledge Program takes place on Monday, 21 March at the Melbourne Convention and Exhibition Centre, kicking off the 2022 Asia Pacific business events calendar.
The program will be centred around three key pillars: Business Innovation, Driving Engagement and Human Connection and Fostering Collaboration.
Florence Chua, Managing Director, PCMA APAC, says “PCMA is very excited to partner with AIME and reunite the industry face to face to spark ideas and rebuild the human connections we have so dearly missed. The Knowledge Program will deliver a balance of future ready thinking, priceless peer-sharing and discussions focused on business, social responsibility, and the wellness of our community. I am cautiously optimistic we, as an industry, are ready to build momentum for 2022. Our time is now.”

Futurist and tech entrepreneur Steve Sammartino will speak as part of AIME’s 2022 Knowledge Program
Attendees will also have the opportunity to rub shoulders with keynote speakers:
- Steve Sammartino, Australia’s leading futurist, tech entrepreneur, growth hacker, and host/creator of the TV Show ‘The Rebound’ – a weekly series that helps businesses bounce back by leveraging technology. Steve is regarded by many as the number one speaker in the world when it comes to innovation, the future and creativity.
- Simon Griffiths, co-founder and CEO of Who Gives a Crap, a profit-for-purpose toilet paper company that uses 50 percent of its profits to build toilets in the developing world. With a recent $41.5 million capital raise from like-minded investors, Who Gives A Crap is now on a mission to provide everyone in the world with access to toilets and safe drinking water by 2050.
And to keep the conversation and ideas flowing, Mimi Kwa, veteran news anchor and master facilitator, will be the 2022 Knowledge Program host. Mimi was the first Asian heritage female news anchor on Australian television and has interviewed well-known personalities including Serena Williams, John Cleese, Kylie Minogue and Pierce Brosnan (to name just a few).

News anchor Mimi Kwa will host AIME’s 2022 Knowledge Program
The Knowledge Program is part of the program for Hosted Buyers, Hosted Media and Exhibitors. Visitor Buyers may purchase an upgrade to attend this program.
For those who are unable to attend AIME in-person, all Knowledge Program sessions will be available on-demand for virtual attendees on AIME Online, from March 28 – April 1 2022.
Hosted Buyer registrations close 28 February. Apply now
AIME 2022
21 – 23 March | Melbourne, Australia
28 March – 1 April | AIME Online
www.aime.com.au