November 2, 2021 | By Bronwen Largier
The Association of Australian Convention Bureaux (AACB) will fund research on sustainability in a post-COVID world and support the development of a recovery roadmap for regional convention bureaux through its staff scholarships, the winners of which were announced last week.
Scholarships were awarded to Isabella Fiore, Business Development Coordinator at Business Events Perth and two Business Events Geelong staff members, Business Development Manager Claudia Baranski and Sales and Marketing Executive Dana Broekhuizen, who will collaborate on a joint research project.
Fiore’s project, “Understanding the need for sustainability in the rebound and recovery of the business events industry” will explore how sustainably-minded delegates understand their environmental and socio-cultural impact and their motivations for travelling for a business event.
“The execution of this project will not only assist with the recovery of our industry but will play a major role in developing the sustainability actions in Western Australia and assist Business Events Perth in its contribution to the Global Destination Sustainability movement,” said Fiore.
Through their project “Looking Globally, The Future of Events is Already Happening – A Roadmap for Recovery” Baranski and Broekhuizen will create a recovery roadmap for regional bureaux by looking at successful strategies from other comparable bureaux around the world.
“The AACB staff scholarship is such an excellent opportunity to be a part of the recovery for business events,” said Broekhuizen.
“I am excited to research proven global strategies, collaborate within our industry, produce concrete insights, and contribute to the industry we are so passionate about.”
Each winning bureau receives $3,300 for their staff to undertake the projects.
“The scholarship embodies our ongoing commitment to providing bureau staff with opportunities to demonstrate their dedication to the business events industry,” said AACB CEO Andrew Hiebl.
The scholarships are a partnership with the association and Tourism Australia’s specialist business events unit Business Events Australia.
“Tourism Australia through its Business Events Australia programs is very proud to support the future development of our industry, especially during these uncertain times, to ensure Australia remains a competitive business events destination internationally,” said Tourism Australia’s Executive General Manager of Commercial and Business Events Australia, Robin Mack.