Andrew Hiebl, CEO of the of Australian Convention Bureaux (AACB), the Australian key representative body for the business events industry, kicked off the meeting today by delivering a copy of its Forward Calendar report to the nation’s parliament in Canberra.
The Forward Calendar is the most comprehensive audit of future business events attached to Australia ever produced and comes after an unprecedented data sharing exercise between the nation’s convention bureaux.
Mr Hiebl said, “Business events are unique in that they are the only tourism sector that provides a vision of confirmed future business. The report provides an unparalleled forward vision of meetings, incentives, conventions and exhibitions won by our members. This intelligence can be used by governments and their departments to maximise the beyond tourism benefits that these events offer.”
With the Australian government facing a federal election this year, the AACB is calling on the government to commit to a bid fund to help our convention bureaux secure more international business events for Australia.