When you’re showcasing Australia to the world you can’t do it by halves, as GPJ recently demonstrated at ATE in WA.
Following GPJ’s appointment as the experiential agency of record for Tourism Western Australia in January, the agency delivered the signature event for the Australian Tourism Exchange (ATE) 2019 – the WA Showcase named ‘WAnderlust: A Journey of Extraordinary Sensations’.
Wanderlust is that irresistible travel impulse we get when we are exposed to a place so extraordinary it compels us to board a plane. Our senses are the gateway to creating vivid, memorable experiences that ignite those impulses and fuel the stories everyone is eager to indulge.
WAnderlust, an exclusive, VIP 1200-person function sitting among the treetops, was a sensory overload, showcasing the beauty and diversity of Western Australia.
This was the first time an event of this scale and size has been held in the Roe Gardens of Kings Park, overlooking the urban transformation of Perth city. Enabling guests to see, hear, taste, smell and touch the wonders of WA, the impactful experience ensured people were left with wonderful memories.
Guests dined on a bespoke menu curated by chef Stephen Watson of Heyder & Shears Exclusive Caterers featuring pearl meat, West Australian rock lobster and forage foods, paired with exquisite wines from Western Australia’s Margaret River region.
Phil Walley Stack performed a memorable Welcome to Country in front of the Perth cityscape, with local school children incorporated in the performance. Throughout the evening guests were able to take part in live pearl harvests with Willie Creek Pearls, and create their own custom botanical perfume with West Australian native florals.
GPJ regional manager in WA, Natalie Pronin, said it was an extraordinary experience to work with Tourism WA, bringing to life the best that WA has to offer, for such an iconic event.
“Our combined vision was truly spectacular and will no doubt leave a lasting impression on all of those who attended.”
WA Tourism Minister, Paul Papalia, said WA last hosted ATE in 2012 “and our city has undergone a huge transformation in the years since”.
“We can now proudly claim to have world-class sport and entertainment infrastructure, complemented by new hotels, bars and restaurants,” he said.
“ATE is the perfect platform to show off our capital’s transformation to the key players in the industry, along with the incredible range of memorable regional tourism experiences unique to our state.”
ATE is Australia’s largest annual travel and tourism business-to-business event. The four-day event attracted more than 2000 of the world’s most influential people from the tourism industry, including approximately 600 international and domestic buyers and 70 media from more than 30 countries, as well as 1400 sellers from more than 550 companies.