Founded in 2017 by Cameron Coghlan and Brendan Maher and based in Manly, creative event agency Second Sunday has worked on the likes of Sail GP, the ARIA Awards, the ACCTA Awards and a variety of fan experiences for major brands, including Amex, KFC, Rugby Australia and NFL team the LA Rams.
TBA Group entered the Australian market last November, opening an office in Sydney. The business also has offices in London and Birmingham in the UK, as well as in Los Angeles and operates a number of different brands, including Top Banana, Velocity Experience and VHE Worldwide.
This year the group worked on hospitality experiences for the Winter Olympics in Milan and hospitality and stadium fan experiences for the FIFA World Cup. TBA Group also delivers corporate activations and B2B events.
“Cam and Brendan have built a business with real energy and loyal clients, and it adds to our specialist expertise across sport, brands and entertainment,” said TBA Group founder and CEO, Guy Horner.
“We launched TBA Australia a year ago, and this speeds up our growth at a time when there is a decade of major events heading down under including F1, NFL, MotoGP, Rugby World Cup and Brisbane 2032 in addition to Second Sunday’s well established and popular Night at The Barracks concert series in Sydney and similar Night at The Parkland in Brisbane.”
Coghlan and Maher will become shareholders in TBA Group as a result of the acquisition.
“We’re incredibly proud of what we’ve built at Second Sunday, and we’re excited about what this next chapter with TBA Group will bring,” said Coghlan.
“Being part of an established international agency group gives us the opportunity to accelerate our growth, expand our capabilities for our clients and access new markets, while continuing to deliver the creativity, energy and personal approach that our clients know us for.
“We’re looking forward to combining our strengths with the experience and global reach of the wider TBA Group to create even greater opportunities for our clients, our team and our partners.”
