The property is owned by Salter Brothers who are increasingly moving into more upscale hotel product – the group recently bought most of the Spicers Retreats portfolio and acquired the Escarpment Group’s collection of higher end properties in the Blue Mountains earlier this year.
Like its predecessor, The Sebel Sydney Martin Place will have 86 rooms, and is currently undergoing “a sophisticated transformation” according to Accor. The Sebel is one of Accor’s premium brands, alongside the likes of Pullman and MGallery.
“Salter Brothers is excited about our investment in The Sebel brand, said Salter Brothers’ manager director, Paul Salter.
“The newly branded property will elevate the hotel, providing guests with an intimate, bespoke upscale The Sebel experience.”
The full refurbishment is expected to be unveiled in January and the timing seems fortunate – reviews of the property, still operating under the Mercure brand, indicate the rooms are in need of a revamp, while comments on the hotel’s staff and service are generally very positive.
The refreshed property will provide another option for business events delegates attending events in the Sydney CBD.
The Sebel has 34 properties around Australia and New Zealand.