The action plan “to 2030 and beyond” identifies events as key demand drivers and includes eight actions specific to the business events industry.
With a new convention centre pending for Launceston, developing a “preparedness strategy” for northern Tasmania to realise the benefits of the convention centre is an action item. Other action items include supporting the development of the convention centre, to which the government has already committed $10 million, and supporting the development of hotels in Launceston to ensure accommodation is not a barrier to business events growth in the city.
Expanding the Business Events Tasmania Visionary Program, the bureau’s ambassador initiative, is another action item, as is attracting business events over the longer term, advocating for investment in business events to grow Tasmania’s market share and using the state’s Business Events Attraction Fund to stay competitive when bidding for events both domestically and internationally.
Another business events action is preparing for more business events from Southeast Asia, including determining the business events capacity of the Asian region, to align with the aviation action item to attract a seasonal direct air service from Southeast Asia.
Another aviation action item likely to have a positive influence on business events in Tasmania is to secure year-round flights between Tasmania and New Zealand.
“The tourism and hospitality sector is one of Tasmania’s most important industries, and this work will help guide the continued sustainable growth of Tasmania’s visitor economy through to 2030 and beyond,” said Tasmania’s tourism, hospitality and events minister, Roger Jaensch.
“The 2030 and Beyond Visitor Economy Action Plan will ensure Tasmania remains well placed to continue to grow our visitor economy in a way that benefits communities, businesses and visitors alike.”
