The venue and venue management group started working with Abbotsford Convention in September this year and will now oversee event bookings and delivery across the convent, which has a wide range of hireable spaces.
The partnership with Showtime is the first time the convent has collaborated with another company on its events offering beyond a single space.
“The convent has always been a place that brings people together, where creativity, culture and a sense of belonging are part of everyday life,” said Abbotsford Convent Foundation CEO, Justine Hyde.
“We see enormous opportunity to build on that legacy, welcoming new audiences and creating memorable experiences that connect more people with this remarkable place.
“Showtime brings the specialist skills and understanding of our unique environment to help us realise that ambition. Through a rigorous selection process, it was important to find a partner who recognised both the opportunities and responsibilities that come with working in a place of such cultural and historical significance.”
“And as a not-for-profit social enterprise, strengthening the Convent’s financial sustainability means investing in its future, and the creative community that calls it home.”
Showtime Event Group chief commercial officer, Katie Tinetti, called the convent “an absolute jewel in Melbourne’s crown, blending grand historic architecture, sprawling gardens and a vibrant artistic spirit”.
“More than ever, people are looking for event destinations with genuine character and a sense of place. The convent offers something truly special, and we’re thrilled to bring our expertise to a setting with such a rich history and creative energy.
“From bespoke dining experiences and beautiful weddings to corporate gatherings, cultural celebrations and large-scale activations, we’re looking forward to helping more people discover what’s possible here.”
Spaces to be managed by Showtime include the 336m2 Rosina Room, the 434m2 Magdalen Laundry, the 300m2 Industrial School and the 69m2 Mural Hall, amongst several others, both indoors and outside.
Abbotsford Covent is just 4km from Melbourn’s CBD.
