The budget will provide $28.6 million for domestic and international visitor marketing, including for Norther Territory Business Events and Study NT. Marketing efforts will focus on promoting experiences and events in the NT.
The government has allocated $3.8 million to grow capability amongst Aboriginal tourism operators, including upskilling, mentoring and business support.
In addition, $2.1 million will go towards industry development activities, which include continued funding event subvention through the NT Business Events Support Fund.
A further $1 million will go to regional tourism associations in the form of grants for visitor services across the territory.
The government has also indicated the budget will support festival and events.
“Investing in our tourism sector means investing in our future and delivering for Territorians, and will help us deliver a $40 billion economy by 2030,” said the NT’s tourism and hospitality minister Nicole Manison.
“Tourism generates wealth for all Territorians, as visitors spend their money with operators, local retailers and hospitality venues.
“This is good for the economy and good for local jobs, in all regions right across the Territory.”
The NT enjoyed a record visitor spend in 2022 of $3.12 billion. Tourism is responsible for one in every eight jobs in the territory.
