The bid to host the invitation-only event was a collaboration between the Western Australian state government, Business Events Perth and Business Events Australia.
The WTTC membership is a who’s who of the biggest travel and tourism companies in the world, including presidents and CEOs of companies including InterContinental Hotels, Marriott International, Hilton Hotels, Hyatt Hotels, Accor, Royal Caribbean Cruises, Intrepid Travel, Google’s travel arm, American Express Global Business Travel, CWT, Etihad Airways, Emirates, TripAdvisor and Airbnb.
“The effect of hosting this event goes far beyond the immediate economic impact generated from delegate spend; this event will open avenues for conversation around inbound trade and product investments, new inbound aviation routes and the development of high value tourism product business opportunities,” said Tourism WA’s managing director, Carolyn Turnbull.
“Business delegates attending this event will be encouraged to extend their stay and explore further afield, so they can experience our dreamlike landscapes, world-class experiences, and expert tourism operators firsthand.”
At the summit, visitor economy leaders from around the world will discuss the economic, social and environmental issues facing the global industry.
“The timing next year couldn’t be better as the industry continues to emerge from the impacts of the global pandemic and looks to future opportunities for sustainable growth,” said federal tourism and trade minister Don Farrell.
“Australia’s offerings for both business events and leisure travellers are exceptional and hosting this event will be a terrific opportunity to showcase our outstanding tourism credentials to the world.”
Tourism Australia’s managing director Phillipa Harrison said it was a great win for Perth and Australia.
Tourism Australia’s Business Events Bid Fund continues to secure a strong pipeline of international business events across Australia, including this latest event in the important tourism sector,” she said.
“Hosting events like the World Travel & Tourism Council (WTTC) Global Summit demonstrates that Australia continues to attract important international meetings which will deliver significant benefits to the visitor economy.”
Business Events Perth chair Bradley Woods was equally delighted for Perth’s win.
“With our growing direct international air capacity, world-class event spaces and unique tourism offerings, WA is primed to be a global leader in growing our industry’s future; with repeated success in securing major sector focused business events,” he said.