Brown has led ABEA since September 2023, just after its founding, following the winding up of several industry bodies in favour of a singular association.
She has overseen the association’s first three conferences and the beginning of its annual awards program alongside other initiatives for industry as well as advocacy efforts on behalf of the business events sector.
“Melissa’s commitment, experience and work ethic have been central to establishing ABEA and building its reputation and standing,” said ABEA’s board chair, Peter King.
“The passion she has developed for the business events industry and her efforts to establish a strong advocacy voice have ensured ABEA has a seat at the table and is receiving recognition as the single voice for our large and diverse industry.
“Melissa is a people person and the relationships she has built with our industry cohort along with her fellow industry leaders and peer organisations, have ensured the priorities of our members are heard.
“Melissa has spent a significant amount of time on the road meeting members, building relationships and representing our industry,” said King.
“We respect her decision to spend more time at home in Perth, and to take up an exciting opportunity there in the new year.
“On behalf of the board, team and members, we wish Melissa every success in her next chapter.”
Brown thanked the ABEA community for their support and guidance during her time as ABEA CEO.
“I am proud of what we have done together to establish ABEA and will be excited to watch its ongoing success,” she said.
“I’m always impressed by the people, the results and the passion of the sector.”
Brown will finish up with ABEA at the end of December.
Recruitment of a new CEO will begin immediately, with anyone interested in taking on the role encouraged contact either King or ABEA’s deputy chair, Matt Pearce.

















