“ATEC Meeting Place 2027 will give hundreds of local operators from all over the territory direct exposure to the people who sell Australia to the world, and who convert interest into itineraries, products into packages and viewers into visitors,” said the Northern Territory’s tourism and hospitality minister, Marie-Clare Boothby.
“This week’s event in Hobart welcomed more than 600 industry leaders and facilitated over 7,500 direct business appointments between sellers and operators. We’re really excited to be able to deliver this opportunity for the territory’s tourism businesses.”
The latest visitor economy event win for the NT comes in the same month that Darwin hosted Tourism Australia’s G’day Australia event, which brought hundreds of tourism sellers to Australia’s Top End.
“We’ve secured two of Australia’s biggest tourism trade events for the first time in just two years, while charting record-breaking visitor stats and global interest. It’s a huge vote of confidence in the territory and our plan to grow NT’s visitor economy,” said Boothby.
“Whether it’s global headlines, industry forums, movie screens or our jam-packed pipeline of events, it’s clear that the world is taking notice of the Territory like never before and for all the right reasons – and you better believe that we’re going to leverage that to attract more visitors and investment.”
ATEC’s managing director, Peter Shelley, praised Darwin’s selection as the next host of Meeting Place.
“Darwin is a fantastic destination for Meeting Place 2027, offering an opportunity to showcase the Northern Territory’s extraordinary tourism experiences and the diversity of its international visitor offering,” said Shelley.
“Meeting Place is about building the connections and partnerships that drive Australia’s tourism exports, and taking the event to different parts of the country gives our international buyers a firsthand understanding of the destinations and experiences they can take to market.
“We’re looking forward to working with Tourism and Events Northern Territory to deliver another outstanding event, while putting Darwin and the region’s unique tourism offering in the spotlight.”
