Extended stay brand from IHG to launch in Australia after 15-hotel agreement

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IHG Hotels and Resorts has inked a 15-hotel deal with developer ALAND to introduce the Staybridge Suites brand to Australia.

IHG and ALAND are already collaborating on voco Gosford, which launched in late 2025 on the New South Wales’ Central Coast.

The first properties in the Australian Staybridge Suites deal are set for Western Sydney, with a 130-key hotel in Parramatta and a 112-room hotel in Leppington.

The Staybridge Suites portfolio with ALAND will have at least 2,000 rooms, with IHG giving the developer exclusive rights to the brand in Australia.

“This is a significant long-term development agreement for IHG in Australia,” said IHG’s managing director for Australasia and the Pacific, Matt Tripolone.

“Establishing a portfolio of at least 15 hotels and 2,000 rooms with one development partner gives us a clear pathway to build a meaningful position in the extended-stay segment, where we see considerable long-term opportunity.

“Importantly, this is not simply an agreement about future growth. We are announcing the first two Staybridge Suites hotels in Parramatta and Leppington from the outset, giving the portfolio immediate momentum in two important Western Sydney growth markets.

“ALAND has substantial development capability and ambition, and we share a clear vision for the opportunity ahead. Bringing that alignment together with IHG’s brands, distribution and enterprise gives us a strong foundation to grow the partnership over the long term.”

ALAND’s founder and CEO, Andrew Hrsto, called the deal “an exciting evolution” of the partnership between the two companies.

“[It] creates an opportunity to establish a significant new accommodation platform across Australia,” Hrsto.

“We look forward to bringing the first hotels to Parramatta and Leppington and growing the portfolio nationally.”

Western Sydney and Parramatta in particular are having a hotel development boom, with the opening of the Western Sydney International Airport next month putting the region in the visitor economy and business events spotlight. Marriott International, EVT and Hilton all have properties in the pipeline for Parramatta, while IHG has two others in the works for Sydney’s second CBD – a Crowne Plaza and an InterContinental.

Both of the first two properties announced under the Staybridge Suites brand will be managed by Signature Hotel Management Group, which also manages voco Gosford and another property in Western Sydney, Novotel Sydney Cabramatta.