September and the east coast prime movers
According to data from Conference Monitor, 269 professional association conferences were held in Australian hotels and conference venues during the September quarter, attracting more than 101,000 delegates. A period of time when associations tend to schedule their conferences, primarily on the east coast. The data also revealed that overseas destinations accounted for a dozen professional association conferences.
Healthcare and medical conferences dominated the quarter with 81 individual conferences attracting 34,100 delegates in total. NSW (18) and Victoria (17) were the most popular states for healthcare conferences. Eight healthcare professional association conferences were hosted overseas.
Next year is shaping up to be a busy year for the conference sector and Conference Monitor is tracking conferences and meetings being planned by more than 1,000 organisations.
Conference Monitor general manager, Matt Baxter said that more than 150 of these conferences are yet to lock in a venue for next year.
“Many are yet to confirm a location for their 2016 major event but smart operators with access to Conference Monitor information would be already in discussions with the event organisers,” Baxter said.
On an aggregated basis from conferences covered in Conference Monitor, organisers will require venue space to accommodate 55,280 delegates in cities around Australia in 2016. This figure will increase as more conferences are tracked in Conference Monitor.
Hotels and conference venues use Conference Monitor data to assist with their marketing and forward planning. Advance knowledge of conference requirements helps venues to market their services effectively and to ensure they maximise their facilities.