The newly-appointed president of the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) speaks of the evolving focus of MICE and shares her vision for the local events industry.

We are now at a defining and refining moment in the evolution and status of the Singapore MICE and events-based association.

Defining – the 14th SACEOs president has been nominated, and for the first time in 34 years, a president that is not an exhibition organiser. This is evidence that the MICE and events markets are changing! Having said this, I have served as an officer of SACEOS over the last decade, and it is a privilege and honour to be elected to serve as president for the next two years. I see myself continuing to promote the SACEOS cause – to be the lead organisation that promotes and enhances Singapore as a premier hub for the global MICE and events industries.

What seemed to have fallen nicely in place, by a stroke of fate and good luck, is to have with me an Exco that comprises “young champions” from the different disciplines of the MICE industry. These are successful, talented, passionate, but most of all committed and ever-ready to work hard with me to progress SACEOS into the future. In my term as president, the majority of the new Exco members who have come on board are from the exhibition sector.

Refinement – relooking at what is needed at base camp. The previous Exco, in close collaboration with the Singapore Tourism Board, had identified a talent to take on the executive director role, and this will happen in the third quarter of June.
We have just launched our renewed website and it promises to be more interactive and relevant in the coming months. Please look at www.saceos.org.sg or www.saceos.com

The new Exco will do its best to uphold and enhance the following core SACEOS’ activities and “raisons d’etre”, such as:

  1. Promote the development of the MICE Industry and to support its growth.
  2. Encourage and maintain the highest ethical standards of business conduct and professionalism within the Industry
  3. Promote collaboration and co-operation within the industry in all matters of common interest and to provide for and facilitate the interchange of views and information.
  4. Represent the industry in all matters internationally and locally whether in relation to any government or government agency, other association or body, or media or the public.

There is an air of rejuvenation, optimism and excitement within SACEOS. An eagerness to find definitive solutions to outstanding issues and to sustain Singapore as a choice destination for MICE.