After a string of acquisitions in the last couple of years, which have included a sizeable chunk of the Spicers properties around Australia and Escarpment Group’s Blue Mountains properties, Salter Brothers Hospitality took over the management of the three Bannisters properties in regional New South Wales in late November.
The hotel group has now also debuted a ‘bold and sophisticated aesthetic’ in its new brand.
“This rebrand is a pivotal moment for Salter Brothers Hospitality,” said CEO of Salter Brothers Hospitality, Tash Tobias.
“We’re not just transforming our visual identity; we’re taking a bold step forward in defining our brand story and articulating our vision for the future.
“We’re deeply committed to and passionate about crafting experiences that leave an indelible impression on our guests and empowering our talented team to create a truly exceptional hospitality experience.
“We believe this new brand identity will allow us to connect with our audiences in a deeper, more meaningful way and create lasting memories for our guests.”
Salter Brothers says it is “actively seeking new opportunities to expand its portfolio”.
Its chief development officer, Raphael Antonini, believes Salter Brothers Hospitality offers something different in the hotel ecosystem.
“This is an important and bold approach for the future of SBH – it’s a definitive brand identity that sets us apart from conventional hotel investment models,” said Antonini.
“We’re not just operating properties, we’re crafting experiences.
“We’ve got the know-how, the passion and the mettle to deliver something truly special. That’s the essence of SBH.”
“We’re incredibly excited about the addition of Bannisters to our portfolio, and are committed to ensuring continuity of their outstanding, highly regarded service by taking a ‘listen and learn’ approach that ensures we take our time to identify the areas where SBH can add value, including sales, marketing, revenue, distribution, PR and reservations.”
