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ICC Sydney launches immersive projection offering

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ICC Sydney launches immersive projection offering
The venue has launched a projection service, which can be off-the-shelf or bespoke, in its Darling Harbour Theatre.

Attendees of ICC Sydney’s showcase event RESPECT in February – micenet included – received an impressive preview of the audio visual projection potential in the theatre. The group experienced a digital animation of Jeffrey Samuels’ ‘Gadigal, Acknowledgement Respect’ artwork, which hangs in the centre after being commissioned by ICC Sydney in 2018 to show that the venue was located on Gadigal land.

The new offering from ICC Sydney’s audio visual team will see event organisers able to choose immersive projections already developed by the in-house team or work with the AV team to create an original projection for their event.

“Innovation is a key cornerstone of our culture at ICC Sydney,” said ICC Sydney’s director of audio visual services, Brian Nash.

“Our team is dedicated to developing creative solutions that elevate attendees’ event experiences.

“By presenting compelling content such as Jeffrey Samuels’ animated, projected artwork alongside a traditional Welcome to Country or cultural performance – attendees can engage with First Nations culture in a powerful, modern way.  

“Our in house AV Connect Hub team can now also collaborate with clients to create bespoke imagery that supports presentations of their corporate branding or event program content mapped to the theatre’s panels for maximum visual impact.”

 The projection area in Darling Harbour Theatre spans 500m2.

“While this new immersive projection experience has the power to deepen delegates’ connection to the culture and stories of First Nations traditional custodians, the service also meets growing delegate expectations for socially impactful and connected events that are seamlessly integrated with technology as highlighted in our RESPECT: Shaping Events for Success report,” said ICC Sydney’s CEO Geoff Donaghy.

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