The new brand revolves around exchange, with the accompanying event series, Pullman xChange, exploring ideas connected to business, technology and the arts for “creative collision”.
The first Pullman xChange event has already taken place at the Pullman Dubai Downtown, with speakers including a neuroscientist, a cyberpsychologist, an architect and the deputy CEO of the Dubai Future Foundation.
Other brand changes include “sculptural entryways” at Pullman properties and a reimagining of Pullman’s event spaces with a focus on flexibility.
The culinary offering at Pullman hotels will also see changes under the new brand, including – from sometime next year – an F&B experience in which guests draw cards from a deck revealing “imaginative” pairings of food and cocktails.
Training of Pullman staff is involved in the brand transformation, with staff participating in an education program over the last year and a half covering empathy, cultural awareness and connection building. About 60 per cent of the 20,000 Pullman staff around the world have now completed the training, which Accor describes as “grounded in emotional intelligence”.
“Pullman’s transformation marks a bold step into the future – one that fuses our heritage of movement and modernity with a renewed sense of purpose,” said Accor’s global brand president for its premium hotels portfolio, Benoît Racle.
“Each hotel is conceived as a place of exchange, where ideas and people move freely, fostering creativity and connection.
“Launching this transformation alongside Pullman xChange felt instinctive, as the event truly brings our brand philosophy to life. It embodies our new spirit – dynamic, connected and alive with possibility.
“And this is only the beginning of a movement that will continue to unfold across our hotels worldwide.”
micenet understands a local Pullman xChange event will be held next year.
