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Elevating experiences through AI and event design

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Elevating experiences through AI and event design
AI-powered interactive maps and a structured, systematic approach to event design are benefitting planners and clients as full-scale physical business events increase.

According to Cvent’s Planner Sourcing Report from August 2023, 54 per cent of planners in Asia and 53 per cent in Australia utilise digital floor plans and online event diagrams to better understand meeting room capabilities and determine whether the venue is the right fit.

“By understanding evolving industry trends, adapting to changing planner preferences and embracing technology, hotels and venues can attract the right leads and offer more tailored solutions to meet clients’ expectations, which ultimately strengthens the partnership and drives more value,” noted Graham Pope, Cvent vice president of international sales.

Singapore-based Jublia specialises in artificial intelligence-powered business matchmaking, such as lead retrieval, event apps and data analytics, driven by RevRank, its proprietary AI algorithm.

Its recent innovation, AI-powered ‘Interactive Maps’, transforms static floor plan images for delegates into interactive layouts in five seconds. Leveraging image-recognition capabilities, the technology cross-references agenda sessions, locations and exhibitor booths, enhancing the overall event experience. It has successfully navigated over 50 events worldwide, including a biotech conference in Australia and a 20-hall textile event in Italy.

“AI is not just a tool; it is an extension of our collective efficiency and productivity. In a tech-dominated world, the ability to connect face to face remains the ultimate differentiator, making events the heartbeat of our humanity,” said Errol Lim, COO and co-founder of Jublia.

Back in the physical world, Marina Bay Sands (MBS) and Event Design Collective, an institution for event organisers, introduced Asia’s first event design lab recently. A year in the making, it enables event organisers to innovate and improve events through a 10-step visual approach.

A step-by-step visual chart guides planners to identify and resolve pain points and optimise their events, outlining costs and expected revenues. Some 60 MBS staff were trained to work with event planners in planning and designing events held at Sands Expo.

“This lab will help planners to design their events in a more conducive environment and plan them more successfully,” said Genevieve Lim, executive director of MICE management, MBS. “We are bringing value to our clients as well as value to their stakeholders.”

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