The October 2026 event will see travel agents who have undertaken training through Tourism Australia’s Aussie Specialists program meet with Australian tourism operators in Darwin, before dispersing around Australia for famils in other destinations, in collaboration with the nation’s state and territory tourism bodies.
The NT will have several opportunities to showcase its tourism offerings throughout the Darwin portion of the G’day Australia program.
“We’re proud that the Northern Territory will host G’day Australia next year for the first time ever, putting our destination front and centre on the global stage,” said the NT’s tourism and hospitality minister, Marie-Clare Boothby.
“This is another great example of how we’re curating a calendar of events to showcase the territory during the shoulder season, helping to extend visitation beyond the traditional peak and build year-round economic strength for our tourism industry.
“From spectacular landscapes and authentic Aboriginal culture to unique wildlife and military history, the NT offers a true Australian experience, and we can’t wait for these travel agents to see it firsthand.”
The last iteration of G’day Australia, held in Perth in 2024, generated an estimated additional $30 million in holidays to Australia through the agents that attended.
“The Aussie Specialist Program, combined with events like G’day Australia, give us an edge over other destinations around the world,” said Australia’s federal tourism minister, Don Farrell.
“We know this event works.”
Tourism Australia’s executive general manager of global markets and Business Events Australia, Robin Mack, flagged the unanimous positive feedback from previous G’day Australia events.
“At Tourism Australia we prefer to show not tell what we have to offer as a holiday destination and that’s why it is really important to bring travel agents here to Australia to see just how incredible Australia is,” said Mack.
“We know this event works as 100 per cent of the agents have walked away in the past saying they intend to sell more of Australia as a result of attending, which is critically important in an increasingly competitive global tourism world.
“We look forward to working with Tourism Northern Territory as we plan a memorable G’day Australia in Darwin next October.”
