micenet Logo
0 - MH - Marriott
1 - T1 - BCEC
2 - T2 - BE Adelaide
3 - T3 - Marriott
1 - T1 - BCEC

BESydney reveals sizeable business pipeline

Share this story

BESydney reveals sizeable business pipeline
BESydney announced details of its secured business out to 2030 at IMEX Frankfurt this week.

Sydney has 103 events booked in between now and 2030, worth more than $507 million to the local economy. The vast majority of these events are international.

“As well as attracting some 128,000 delegates to boost the local visitor economy, the conference programming at these events will give more Australians access to the world’s best practice and thinking on AI, biodiversity, education, engineering, defence and aerospace, critical minerals and all aspects of human and animal health as well as significant social issues of concern to us all including gender-based violence and aging,” said BESydney CEO, Lyn Lewis-Smith.

Some of the events expected to be the most valuable include the International Congress on Mathematical Education, to be held later this year with 2,800 delegates expected and a worth of $18.9 million; the International Astronautical Congress next year, with an expected 4,500 delegates and a $21 million impact; the International Congress of the Transplantation Society for an anticipated 3,000 delegates in 2026 and an economic injection of $10.4 million; and the World Congress of Gerontology and Geriatrics in 2030, which is expected to attract 3,500 delegates and $17.7 million in economic value.

“We have also seen some fantastic market turnaround from the corporate meetings and incentive side of our business, where global corporations are choosing Sydney to rebuild corporate culture and drive innovation, educate, incentivise and inspire their top talent,” said Lewis-Smith.

She also flagged BESydney’s collaboration with the city’s convention centre, ICC Sydney, and Tourism Australia, which manages the country’s Business Events Bid Fund, for playing their parts in Sydney’s success in securing its future business.

“Building on the success of our 10-year milestone, at ICC Sydney we take pride in delivering our trusted event services for our clients while driving important social and economic legacies through extraordinary events,” said ICC Sydney CEO, Geoff Donaghy.

“Alongside our partner BESydney, we look forward to welcoming delegates to the spectrum of events that are sure to spark solutions to the universal issues of today and tomorrow.”

This week Sydney was revealed to be Australia’s highest ranked city in the Cvent Supplier Network, which helps over 12,500 global cities secure meetings business. Sydney was also the highest ranked Australian city in the International Congress and Convention Association’s (ICCA) just-released city rankings, at 25th globally.

Updates to your inbox

More News