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AV1 makes January “pay what you like” month

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AV1 will support Redfern Youth Connect during its "Pay what you like" month
The production company with offices in three states is letting customers choose how much they pay, while also donating a chunk of revenue to charity.

With AV1 marking 20 years in business in 2024, the business is celebrating by giving back to customers and the community to start the year.

Customers booking events in January in NSW, Victoria, Queensland and the ACT will nominate how much they pay for AV1’s production equipment. At the same time, AV1 will donate 20 per cent of equipment hire revenue to Redfern Youth Connect.

“As a certified B Corp, we came up with a plan to help those in need at a time when we normally have our feet up,” said AV1 managing director Keith Wootton, who founded AV1 in 2004.

“Traditionally, January is a quieter time in the corporate arena when tonnes of equipment is sitting in our warehouse having returned from events, so why not put it to good use?

“This is also the ideal opportunity for anyone who has wanted to experience working with AV1 to do so, while contributing to a great cause.”

Redfern Youth Connect is an Aboriginal-led organisation which supports local Aboriginal youth to become leaders in their communities. A donation of $10,000 can fund the organisation for a week. Among its work, it runs a drop-in service for 220 community members every week.

Throughout 2023, AV1 has been supporting the Redfern Youth Connect with equipment for their event space, producing video content for the organisation to raise their profile and running leadership workshops with its members.

This is not the first time AV1 has run its “Pay what you like” initiative. In 2020, the business donated $15,000 to bushfire relief via the same channel.

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