Delegates will participate in the incentive in six waves of between 2,000 and 3,000 attendees, with the first group arriving this Saturday.
“On the special occasion of Amway China’s 30th anniversary, we are excited to meet in Melbourne for our Leadership Seminar,” said Amway China’s director of special events, Carl Wen.
“Our delegates look forward to gathering to share knowledge and discover all that this incredible city has to offer.”
Each group will stay in Melbourne for five days. During their stay they will attend business seminars, participate in tours across 20 attractions in Melbourne and regional Victoria and attend a gala dinner at Melbourne Showgrounds.
The 16,000-plus delegates will stay at eight hotels around Melbourne and will eat at 50 restaurants in Melbourne and in the regions. Attractions to be visited by the incentive include Sovereign Hill, the Twelve Apostles, Healesville Sanctuary, Phillip Island Nature Park, Melbourne Skydeck, Rochford Winery, Puffing Billy and the National Gallery of Victoria.
The event is expected to generate 32,000 room nights and have an economic impact of $100 million for Victoria.
“Melbourne is thrilled to welcome Amway China, the largest incentive program ever in the country,” said Melbourne Convention Bureau’s CEO, Julia Swanson.
“Our city is home to so many unique and exciting experiences which delegates will get a chance to enjoy during their stay.”
The bureau won the bid to host the event in 2022, with support from Australia’s national business events subvention fund, managed by Tourism Australia.
“We were competing with other international destinations and the Bid Fund helped to secure the program for Australia which will be a huge boost for our visitor economy,” said Tourism Australia’s managing director, Phillipa Harrison.
