A 204-key A by Adina is set for Tech Central in Sydney, which is emerging around Central Station and will be home to tech businesses including Atlassian, Canva and AfterPay.
The hotel is set to be part of “TOGA Central” a new 45-storey mixed-use development to be built next to Atlassian’s under-construction tower. The tower will sit above the former Parcels Post building which operated as an Adina apartment hotel until March 2022.
The A by Adina brand now has operational properties in Canberra and elsewhere in Sydney’s CBD, in addition to an upcoming hotel in Melbourne.
Yesterday TFE Hotels announced that the brand would also expand into Europe with the opening of A by Adina Vienna Danube.
The Austrian property will open in the first quarter of 2025, with 120 apartments looking out over the Danube River.
“Whilst our A by Adina Sydney guests are wowed by the Sky Lobby and the spectacular views from Dean & Nancy on 22 over Sydney’s CBD, guests to A by Adina Vienna Danube will naturally gravitate to the spectacular infinity pool, overlooking the Danube River across to St. Franziskus Church in Vienna’s old town,” said TFE Hotels CEO Antony Ritch.
“From our initial launch in Australia in 2021, we have always envisioned and planned to introduce this premium hotel living brand into new markets, so a move into Europe was the natural next step for us,” he said.
The Adina Hotels brand already has a sizeable presence in Europe, with 14 hotels in Germany, as well as properties in Denmark, Hungary, Austria and Switzerland.
“Adina Hotels was the very first Australian hotel brand to enter the European market, some 15 years ago,” said Adina Europe’s CEO, Asli Kutlucan.
“So, it’s exciting to see the elevation of this brand – a sort of ‘sophisticated coming of age’ if you will – with the launch of A by Adina into Europe.”
