Adelaide was announced as next year’s host following the delivery of this year’s event in Brisbane last week.
Around 1,600 Australian sellers met with 700 international buyers from 31 countries in Brisbane from Monday to Thursday last week.
Roughly 60,000 appointments took place at Brisbane Convention and Exhibition Centre (BCEC) during ATE 2025. There was also a welcome event, attended by nearly 3,000 delegates, at The Star Brisbane at Queen’s Wharf and a special Queensland showcase with its own drone show, on a different evening of the event.
“Brisbane has changed significantly since the Australian Tourism Exchange was last here, and we’re so excited to have the opportunity to showcase just how much our city and state have evolved over time – we’ve got more to offer than ever before,” said Queensland’s tourism minister, Andrew Powell, upon the opening of the 2025 event.
“We’ve certainly made the most of this brilliant hosting opportunity, with Queensland tourism operators taking up 191 booths, including 17 Indigenous operators, taking over a quarter of the trade show floor.
“With the green and gold runway set for the Brisbane 2032 Olympic and Paralympic Games, we are determined to enhance our global appeal, and there is simply no better opportunity to showcase Queensland’s countless connections to sea, land and culture than at ATE25.”
Looking ahead to 2026, Adelaide Convention Centre will host ATE between May 10 and May 14. Adelaide last hosted the event in 2018.
“Brisbane has done a great job hosting ATE25 and we are already looking ahead to next year to see how Adelaide and South Australia showcase the best of their state to visiting international buyers and global media,” said Tourism Australia’s managing director, Phillipa Harrison.
“ATE helps to drive international travellers to regions right around the country but it is a particularly good opportunity for the host state and we will be working closely with our partners, the South Australian Tourism Commission, to put on a memorable event next year.”
South Australia’s tourism minister, Zoe Bettison, said ATE 2026 offered “a powerful platform” to promote South Australia’s tourism offering to influential global tourism stakeholders.
“I am confident that South Australia will leave a lasting impression on delegates, when they can experience for themselves our abundant hospitality that you won’t get anywhere else,” said Bettison.
“From our world-class food and wine, natural wonders and beautiful regions, our stand-out events and festivals and new luxury accommodation – we’re looking forward to giving the world a taste of what South Australia and our passionate tourism operators have to offer.”
ATE 2026 will be delivered by Tourism Australia in partnership with the South Australian Tourism Commission. ATE 2025 was delivered in collaboration with Tourism and Events Queensland with support from the Brisbane Economic Development Agency.
